Last Year More Americans Played Pickleball Than Golf

More Americans played pickleball last year than golf. The courts haven't caught up yet. Participation has increased by more than 150% in three years. The players exist. The facilities don't.

In most markets — including Jacksonville — dedicated, covered space is still scarce. That gap between demand and supply is exactly where development opportunities live. We've been watching this one for a while. It's part of why we included pickleball courts at Aterro Recreational Park. 

And it's why we're now building a purpose-built facility — on land we already own, in a market we know well, with demand that isn't slowing down.

Here's the thing about niche real estate: It looks risky until the niche goes mainstream. By then, the opportunity is gone.

If you want to walk through the deal thesis, I'm happy to do that.